About TO THE NEW: TO THE NEW (TTN) is a Digital Technology company helping organizations in building disruptive products and solutions. We have deep expertise in Experience Design, Open source technologies across Web, Mobility and CMS- s, diverse Cloud Infrastructures, DevOps, Big Data & Analytics, Quality, and Test automation; combined with proven experience in Agile methodologies. We are a preferred partner to organizations across the globe, from Product Start-ups to Fortune 500 conglomerates. Our passionate team of 1200+ Software Craftsmen, Technology Geeks, Cloud Experts, DevOps Engineers, Automation Experts, and Experience Designers have transformed businesses of more than 300 companies spread across 30 countries. We are one of the fastest-growing companies in India with an annual growth of more than 50% in the last 5 years. We have been a consistent winner of the Great Place to Work- awards in 2015, 2017, 2018 and 2019. Responsibilities: - Understanding our services and creating value propositions that communicate clearly to targeted audiences across our paid marketing channels (Google, Bing, LinkedIn, GDN, Taboola). - Coordination with key stakeholders (Sales & Presales team, BU heads, Marketing team) to create effective communications strategies that articulate our service's core benefits properly and consistently. - Closely working with the digital marketing team to deliver content in the form of Google/Bing Search Ad copies, LinkedIn Paid Ad posts & Landing pages for lead generation & lead nurturing campaigns. - Work with the digital marketing and marketing automation teams to continuously measure and improve content performance for the paid media campaigns. - Develop content strategy and partner with agencies to develop engaging content that drive business goals, overseeing content development and project timelines. - Responsible for creating and promoting premium marketing resources such as whitepapers, eBooks, and blogs to promote Thought Leadership. - Work with the video making team to create short videos related to our services - scripting and conceptualizing the video flow & the message. - Have a creative knack to work with graphic designers for bringing forth the best representation of our value proposition in the form of image ads for our paid media campaigns. Requirements - 2-4 years of relevant marketing experience preferably in the IT/IteS industry. B.Tech. (with specialization in IT/CS) & MBA is a plus. - Must have an understanding of the Technology space and willing to learn - Strong knowledge of content marketing strategy and channels - Self-motivated with a passion for content, business and digital marketing - Understanding of key metrics to measure the success of marketing initiatives - Multitasker with an ability to get the job done - Clear, effective communicator-verbally and in writing-with the ability to be persuasive - Demonstrated ability to work productively with key stakeholders. - Results-oriented; proven ability to prioritize, drive and achieve results. - Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment. - Knowledge of marketing automation software and tools would be a plus

Noida

TO THE NEW - Technical Content Marketer 

TO THE NEW - Technical Content Marketer  ,Job Description for TO THE NEW - Technical Content Marketer  in TO THE NEW Pvt. Ltd. in  Noida for (2-6) years of experience. Apply Now!

Job Description for TO THE NEW - Technical Content Marketer  in TO THE NEW Pvt. Ltd. in  Noida for (2-6) years of experience. Apply Now!