TO THE NEW - Manager - Digital/Adobe Analytics

Manager - Digital Analytics

TO THE NEW is a technology services company that provides digital transformation and product engineering services leveraging technology, analytics, marketing & automation.

Founded in 2008, TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017. The company's passionate team of 2000+ "Newers" is spread across its delivery cente/ rs in Delhi, Dehradun, Dubai, NYC, Singapore, and Sydney. TO THE NEW is a 7-times winner of the prestigious Great Place to Work award since 2015. The company has also been recognized as one of India's Top 100 Companies to Work For and is among the Top 25 IT Workplaces in India.

Responsibilities:

- Consult and implement web and mobile analytics solutions and provide ongoing reporting services to clients in varied domains

- Support the analytic needs of various clients analyzing web & mobile traffic using tools such as Omniture/Adobe Analytics, GA, and Mix Panel and produce reports relating to outcomes

- Manage day-to-day interactions with the client & internal teams on any data required for the account - Responsible for - weekly, monthly & quarterly reports including campaign report

- Manage project-based ad-hoc requirements of the client - Ensure seamless project delivery (accuracy & timeliness) & effective client management

- Execute tasks around client servicing - proactive response to client requests, seek feedback

- Client and team management: Mentor junior members of the marketing automation practice: manage meetings with clients and ensure client satisfaction through high-quality customer experience.

- Sales support: Help sales teams prepare proposals, do estimations and evangelize digital analytics to prospective clients

Requirements:

Must have Skills:

- Ability to consult and implement web and mobile solutions like GA, GA Premium, Adobe Analytics

- Ability to define key KPIs and data points to be tracked

- Experience in Google Tag Manager and Adobe DTM

- Ability to provide insights and recommendations using strong analytical skills

- Ability to perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities

- Ability to do deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same

- Ability to effectively present analysis and insights to varying audiences in person and over call

- Create dashboards (static and interactive) by pulling data from different data sources for presentations

- Excellent communication skills as the role demand a considerable amount of interactions with clients across different regions