Tjori - Digital Marketing Expert

Salary offered: 10 - 12 LPA

Essential Duties and Responsibilities

- Implement successful bidding strategies and effective keyword management

- Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy

- Use statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly

- Develop and maintain effective paid search campaigns - continually optimize through ad copy testing, keyword analysis, and bidding strategy

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm and execute new and creative growth strategies

- Create and execute marketing campaigns to increase retention of existing users

- Analyze the performance of all Marketing campaigns and suggest improvements

- Improve the overall performance by focusing on various stages in user journey (funnels)

- Responsible for delivering on key marketing KPIs

Competencies

Strategic - Ability to deliver results in ambiguous situations with limited direction; follows through on action items without follow up; self-motivated and driven to create business value; entrepreneurial approach to problem-solving; willingness to take calculated risks.

Analytical - Synthesizes complex or diverse information; collects and researches data; designs work flows and procedures; conceptualizes complex problems through sensible decisions.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions;

Intelligent - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas;

Education and/or Experience :

- Masters degree in Marketing with a minimum relevant work experience of 2 years

- Very strong analytical and problem-solving skills

- High level of experience working with Google AdWords, Facebook Paid Advertising, Email Marketing and other paid search platforms

- High level of experience working with analytical software (e.g. Google Analytics etc.)

- Proficient in Excel

- Experiencing in optimizing landing pages to improve conversions

- Experience on SEO will be a plus