Titan - Performance Marketing Role - Mia

Scope of the role:

The Performance Marketing Manager will spearhead all performance led digital campaigns for e-commerce. Core functions include plan & manage for overall digital media channels against the targets set by the business. Should completely own the paid media business targets and review the same periodically.

Key Roles and Responsibilities:

- Plan overall marketing strategy, Devise communication approach for all digital channels

- Plan overall digital channels mix (basis visitor traffic, conversion rates, ROAS etc.)

- Execute and manage all paid media campaigns directly and in liaise with internal and external stake holders

- Manage & improve organic traffic through good SEO work

- Measure all campaigns effectively and report on a weekly/monthly basis

- Optimize campaigns ongoing with defined CPT & ROAS benchmarks

- Make periodical reviews to teams and internal stake holders

Key Skills:

- Good knowledge on both Paid media & SEO

- Paid Media: Should be well versed in handling Adwords/FB BM/DBM or equivalent programmatic tool/ Affiliates/Mobile ads with respect to APPs etc.

- Good knowledge on web analytics tools (GA, Omniture or Core metrics)

- Good knowledge on data management techniques and effective utilization of the same on campaigns.

- Good knowledge on feed management (GMC) for multiple channels

- Good knowledge on managing display campaigns (both auction and reserved) 

- Should be well aware of industry rate benchmarks etc.

- Should have an experience in managing any DMP platform or good experience in managing email/sms campaigns for ecommerce.

- Google knowledge on Attribution models (Online, Omni etc.)

- Should come up with creative marketing ideas on ongoing basis

- Should be updated with the latest trends, technologies, new betas from top publishes etc from the industry and implement best practices for our brands.

Education:

- Graduate or Postgraduate in any discipline

Experience/Background:

- 5 to 7 year experience in managing large scale digital performance marketing campaigns (preferably e-commerce/Retail)

- Good communication Skills

- SEM/SEO knowledge (Mandatory)

- Strong Excel & Presentation skills (Mandatory)

- Ad words & Google Analytics or any web analytics Certification (preferable)