Titan - Marketing Manager - Zoya

Position Title : Marketing Manager- Zoya

Education : MBA from a premiere college

Relevant Experience : 5-6 years of brand communication experience in Fashion& Lifestyle Industry

Job Details:

- Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya

- Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR

- Content ideation, creation and execution

- IP ideation, creation and execution for brand

- Brand Custodian - Brand roll out at touch points - creating guidelines, ensuring Retail collateral creation and support Direct Marketing / Performance marketing creatives support

- Identifying relevant platforms and channels for brand and growing these platforms and channels

- Identifying new agencies, partners maintaining relationships and negotiating costs

- Customer insighting to bring in relevant inputs for business

- Managing Brand Budgets