Titan - Marketing Communications Role - Fastrack

- Assisting in the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans

- Includes mass media, TV, print, PR, etc.

- Interacting with advertising, media and PR agencies to effectively execute these plans.

- Developing impactful in-store VM for all campaigns

- Working closely with field teams for successful execution of plans

- Analyzing the marketing effectiveness of campaigns

Consumer and competition understanding :

- Developing a deep understanding of customers in the category by personal interaction and through formal research

- Regular market visits to understand competition and category in order to create a differentiated brand imagery

- Planning and executing all research on the business

Public Relations :

- Execution of annual/ quarterly PR plans

- Working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives