Titan - Lead Brand Manager - Taneria

Job Description :

Marketing Strategy : Annual Operating plan :

1. Work with the research agencies to undertake market research to understand the consumer trends, competitor insights brand positioning, etc. to identify areas of focus to develop a point of view of the brand strategy

2. Liaison with the agencies (media, creative, advertising, digital, PR, etc.) to develop the annual brand plan for Taneria aligned to the identified focus areas and business requirements

3. Provide inputs for the development of the product plan based on the market insights and develop the marketing annual operating plan and calendar aligned to the product / category plan basis the inputs from the agencies

4. Present the plan to the appropriate stakeholders and rejig the same based on the recommendations and allocate the approved budget for the various campaigns

Brand Planning :

1. Provide the brief to the appropriate agencies (media, creative, advertising, digital, PR, etc.) for the development of the brand plan as per the marketing calendar (digital plan, media plan, digital plan, etc.)

2. Review and provide recommendations to ensure that the plan is aligned to the requirements and budget

3. Develop the detailed project plan and timelines for execution and monitoring

Brand Plan Execution :

1. Review the creatives developed by the advertising agency and provide recommendations to ensure its alignment with the brand and provide necessary approvals.

2. Ensure that the production of creatives is as per the guidelines and monitor the execution of the plan in the identified channels as per the agreed scope of work in liaison with the appropriate agencies

3. Develop the content for the digital media in liaison with the creative agency and ensure that contents are updated by the digital agency as per the plan

Brand Management : Retail Marketing :

1. Liaison with the retail team and the appropriate agencies to co-develop the plan for the BTL activities in line with the business requirements

2. Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of stated target

Performance evaluation :


1. Evaluate the effectives of the executed plan with regard to the reach, engagement, brand awareness, etc. and recommend suitable course correction mechanisms in case of deviations from the envisaged plan and targets

General Management : Vendor Management :

1. Review and finalise on the agencies / celebrities based on their suitability / offerings / expertise / specifications to best partner with the firm based on the business context and requirements

2. Review the performance of the vendor periodically vis a vis the agreed plan and take appropriate actions viz. renewal of contract, decision to drop, etc. as per the mandate