Titan - Executive - Marketing

1. Scope of the role:

- Responsible for day-to-day management of Fastrack's marketing initiatives

- Development of campaign ideas and execution to drive brand agenda

2. Job Profile Assisting in the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans

- Includes mass media, TV, print, PR, etc.

- Interacting with advertising, media and PR agencies to effectively execute these plans.

- Developing impactful in-store VM for all campaigns

- Working closely with field teams for successful execution of plans

- Analyzing the marketing effectiveness of campaigns

Consumer and competition understanding

- Developing a deep understanding of customers in the category by personal interaction and through formal research

- Regular market visits to understand competition and category in order to create a differentiated brand imagery

- Planning and executing all research on the business

Public Relations

- Execution of annual/ quarterly PR plans

- Working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives

3. Key Deliverables:

- Significant enhancement in brand differentiation across communication touch points aligned with the brand strategy

- Advertising Effectiveness in terms of actual walk ins, sales and brand parameters

4. Right Person:

- About 3-4 years experience in marketing role or advertising agency role in lifestyle categories/ brands

- Creative bent of mind with enthusiasm for new ideas

- Strategic capability

- Good aesthetic sensibility

- Eye for detail

- Strong execution skills

- High Energy Individual

- Good communication skills

- Strong multi-tasking skills