Titan - Brand Manager - Tanishq - IIM/ISB/MDI/FMS

Brand Manager - Luxury Brand

Job Details :

- Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for the "Modern/High Value Diamond" consumer platform.

- Establishing Tanishq as leading designer and aspirational brand in the premium diamond category. Thereby grow the consumer franchise for the same

- Creating relevance amongst young modern audience and building engagement portfolio with them for Tanishq

- Leading the regional initiatives for East India market

- To design, develop & execute large scale marketing plans based on rigorous consumer understanding, working closely with merchandising, design & retail for OTIF delivery on business plans.

External Interfaces Internal Interfaces :

- Customers

- Advertising agencies

- Brand Ambassadors

- Partners

- Merchandising team

- Retail team

- Sales team

- Design team

- Visual merchandising team

- Marketing services team

- Ecommerce Team

- BTL Team

- Encircle team

Job Requirements:

Education - MBA from a premiere college

Relevant Experience - 5-6 years of marketing or retail experience

Behavioral Skills :

- Thinks big

- Business savvy

- Entrepreneurial drive

- Nurture relationship

- Influence for impact

- Ability to lead diverse team

- Accountability

- Believes in people

- Curious

- Is passionate about categories and products Knowledge

- Category knowledge will be an added advantage

- Brand and communications knowledge

- Latest trends in marketing and communications

- Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Own and push the studded agenda with the category and retail team

2. Develop a robust Consumer / Category / Competition understanding to craft a differentiated proposition for Tanishq across diversified consumer segments

- Inputs for short to mid-term strategy

- Adherence to timelines

- Adherence to guidelines

- OTIF implementation of the marketing plans

3. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned to the business goals

4. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task

5. Implement the marketing calendar with rigour and finesse on the approved budget

- Marketing plan and calendar execution

Marketing : Brand Management : Brand Planning & Execution

1. Create the branding brief for each campaign developed by the team and execute with a network of partners (Creative, Digital, PR, CRM, Media, Research, Retail, VM and BTL teams internally and agencies externally) on the brand plan based on the annual operating calendar

2. Develop deep market understanding, customer motivations and category truths for different markets to develop campaigns for each market (Winning in many Indias)

3. Create specific brand campaigns to take the brand narrative forward

- Marketing brief

- Plan for the campaign

- Achievement on business goals

- Adherence to budget

- Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions

- Performance evaluation of initiatives and vendors

- Course correction

- Performance against the statement of work

- Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and creative

- Vendor performance management & action planning

- Adherence to guidelines and timelines

- Performance of vendors vis a vis the agreed SOW

- Achievement of targets