Titan - Brand Manager - Innovations - Fragrances Segment

- To own and run the innovation piece for the fragrances portfolio

- Identifying new opportunities for the fragrance business

- Managing the innovation funnel from idea stage to launch stage

- Managing a cross-functional team towards launch of new products

- Devising and driving a strong innovation strategy for the company , which includes :

- Developing an innovation pipeline in line with market/ consumer requirements and to grow the portfolio in line with stated business objectives

- Drive launch of new products as per calendar by overseeing product development, supply chain and marketing inputs

- Pricing of new and existing products to deliver budgeted margins.

- Regular analysis of product performance to rrive at necessary action plan.

- To develop and manage an exciting brand portfolio of fragrances division- in line with market potential, growth objectives and consumer understanding.

- To help define growth path for the business and input into the business plans for future growth.

- To develop annual marketing plans for the business

- in line with stated business objectives.

- To formulate and execute the launch and marketing plans in line with timelines and budgets-and achieve the targeted marketing objectives.

This includes :

- Mass media, local level advertising, BTL & PR, Digital media, Channel specific promotions, etc.

- Driving POS/ VM plan for the business

- Retail marketing activities through tie-ups & BTLs.

- To manage the overall marketing budget of the innovations portfolio.

- To monitor and manage key impact metrics including GC and MC on the innovations