Titan - Assistant Brand Manager - International Business Division

Process Contribution

1. Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar

2. Develop a deep understanding of the consumer along with market & competition insights for key jewellery markets

3. Develop & execute regular consumer panels, surveys, FGDs etc.

4. Closely engage with local agencies, partners & store staff to gain deeper understanding of markets

5. Recommend actionables/inputs for each of the identified consumer segments

1. Assist in the development of the campaign brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan

2. Participate in the evaluation and finalisation of the marketing plan developed by the agencies

3. Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements

1. Assist Brand Manager to develop & execute online and offline campaigns

2. Collaborate with internal stake holders & agencies to ensure smooth execution of campaigns

3. Coordinate with the creative agencies in developing the Content direction & creative route for the campaign launch

4. Coordinate with the media, PR & Influencer agencies for the execution & implementation of campaigns

1. Evaluate the performance of the marketing campaigns vis a vis the plan and recommend action planning and course corrections as required

2. Tracking & monitoring of campaigns to ensure KPIs are being met

1. Assist in finalising & selection of identified agencies/vendors basis their offerings, capabilities to partner with Tanishq

2. Onboarding of selected agencies through briefing & brand orientation