Times OOH - Product Manager - Marketing

- As Product Manager, you will lead Bangalore traditional assets (BQS, Gantries etc). You will be in charge of a product line contribution as a business unit. You will redesign products from existing ideas, and help to develop new ideas based on industry experience and with market and customer interactions. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers. You must enjoy spending time in the market, communicate across teams and find innovative solutions for the broader market.

- You must be able to communicate with all areas of the company. You will work with sales, operations, marketing counterparts and senior leadership team. You will work with marketing communications team to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.

- This role will require strong strategic skills as it will lead the thinking on overall strategy, client initiatives, brand planning, and budget management. This role also requires creative excellence, disciplined project leadership, and management in creating new opportunities from multiple start points. The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

PRINCIPLE ACCOUNTABILITIES:

Brand Development & Management

- Innovation and Activation

- Contribution in Product design and configuration: Media planning, Medium & Media specific sales strategy, product analysis.

- Develop pricing plan and promotion strategies.

- Prepare annual Marketing & Category Development plan.

- To deliver all marketing activity within the agreed budget

- Development of all Product collaterals.

- Support in developing categories of Advertisers/Clients.

- Creation of Customer engagement platforms to enhance relationships with clients.

- Support in developing categories of Advertisers/clients - Category tracking, category snapshots and customer tracking

- Engage with media planners for promoting property features

- Regular senior level engagement with property owners

- Alignment of Marketing Activities (tactical & Strategic) to support business.

- Support in Marketing Activation Plan.

- Contribute to the overall Marketing strategy for the two parent brands.

- Support for creating frequent, timely and positive media coverage across all available media

- Develop thematic campaigns

Consumer Research

- Conceptualize, Evaluate, Roll out various consumer and media research initiatives developed in order to increase the impact of Sales activities.

- Leverage Category data, Market insights, Co-Pack knowledge.

- Analyzing passenger insights to make events which will improve brand salience and generate new business.

Sales Support

- Delivering client specific ppts and renders within committed timelines.

- Support the sales team by traveling along and pitching traditional asset as an advertising medium for agency/clients for innovative ideas.

- Creating new events/themes that can be sold as a concept to the client.

- Build success stories/case studies of the past to help in pitching to clients in a specific industry.

MAIN CHALLENGES:

1. Co-ordination between multiple stakeholders in order to meet deadlines.

2. Aligning sales team to marketing activities to increase impact.

3. Customer focused campaigns to increase salience.

4. Effective management of the team to attain assigned goals.