Times OOH - Product Manager

PRINCIPLE ACCOUNTABILITIES:

- Brand Development & Management of Coimbatore, Trichy and Madurai Airports

- Innovation and Activation

- Contribution in Product design and configuration: Media planning, Medium & Media specific sales strategy.

- Develop pricing plan and promotion strategies.

- Prepare annual Marketing & Category Development plan.

- To deliver all marketing activity within the agreed budget

- Development of all Product collaterals.

- Support in developing categories of Advertisers/Clients.

- Creation of Customer engagement platforms to enhance relationships with clients.

- Support in developing categories of Advertisers/clients - Category tracking, category snapshots and customer tracking

- Engage with media planners for promoting property features

- Regular senior level engagement with property owners

- Alignment of Marketing Activities (tactical & Strategic) to support business.

- Support in Marketing Activation Plan.

- Contribute to the overall Marketing strategy for the two parent brands.

- Support in creating frequent, timely and positive media coverage across all available media

- Develop thematic campaigns

Consumer Research:

- Conceptualize, Evaluate, Roll out various consumer and media research initiatives developed in order to increase the impact of Sales activities.

- Leverage Category data, Market insights, Co- Pack knowledge.

- Analyzing passenger insights to make events which will improve brand salience and generate new business.

Sales Support:

- Delivering client specific ppts and renders within committed timelines.

- Support the sales team by traveling along and pitching Airport Media Assets as an advertising medium with agency/clients for innovative ideas.

- Creating new events/themes that can be sold as a concept to the client.

- Build success stories/case studies of the past to help in pitching to clients in a specific industry.

MAIN CHALLENGES:

1. Coordination between multiple stakeholders in order to meet deadlines.

2. Aligning sales team to marketing activities to increase impact.

3. Customer focused campaigns to increase salience.

ORGANIGRAM (REPORTING TO - REPORTING TO YOU - PEERS):

Product Manager will report to the Head Strategy, Marketing & Business Development

RECRUITMENT PROFILE(EDUCATION, EXPERIENCE, SKILLS):

- Preferably Male candidate (age under 32). Female incumbents should be willing to travel.

- Skills to work in a multidisciplinary team

- Structured thinking / get the job done

- Focus on Customer (internal and external)

- Able to think strategic and foster innovation

- Self-motivating - be able to work on your own

- Communicate effectively written and oral

KEY PERFORMANCE INDICATORS(QUANTITATIVE, QUALITATIVE):

- Qualitative

- Personal relationship with clients (internal and external)

- Working within a team

- Support to TOOH Ad Sales team

- Create New Ideas

COMPETENCE PROFILE (ATTITUDES- CORE AND POSITION SPECIFIC):

- Highly Self Motivating

- Enthusiastic

- Team Leader

- Competence in Brand Management, Market Research.