Times of India - Brand Management

Position Title: Manager / Sr. Manager

Brand: Times of India - Brand Team

Reports to: Asst. General Manager

Location: Pune

Markets Responsible: Rest of Maharashtra and Goa

Education: Candidate should be MBA from Tier 1 (preferable) or Tier 2 (if candidate is good) institute

Experience: 5 - 6 years experience

Others: Candidate who can understand/speak Marathi will be ideal considering the markets s/he will handle

The applicant must have hands on experience in brand marketing, ability to create and execute fresh campaigns, events to drive engagement while providing opportunities for sponsorship. He/she must have the ability to think on the brand and contribute to building high recall & engagement.

The duties & responsibilities will include but are not limited to the following:

Strategic Responsibilities

- Generating ideas for Brand management & communication

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational Responsibilities

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the Ad Edit Ratio, LPRS for Key Editions

- Oversee the third party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental Responsibilities

- Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles

- This would include the following:

Strategic tie-ups in the digital space (including online and mobile)

All brands campaigns will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies as and when required

Required Qualifications and Skills

- MBA from Tier 1 or Tier 2 institute with 5 - 6 years experience

- Strong management & leadership skills

- Result oriented and capacity to operate in a growth environment that is increasingly competitive

- Set the highest ethical and professional standards & lead by example

- Comfortable with change & fast paced environment

- Clear and concise written and spoken communication skills.

- Strategic thinker with strong analytics and execution skills, with a flair for innovation.

- Ability to keep up with the competitor landscape and be updated with what's new in the industry space.

- Strong understanding of online marketing and marketing concepts

- He / She should possess MS Office skills to create PowerPoint presentations & tabulate data in Excel Sheets for creating monthly reports

Behavioral Skills

- Strong Interpersonal Skills

- Attention to detail

- Self-driven, ability to drive an initiative end to end

- Updates self regularly on latest trends, tools and technologies

- Strong problem solving skill

- Ability to work under demanding timelines

- Analytical thinking