Times Internet - Manager - Media Buying & Planning

Job Description :

- Work with sales teams to evolve media strategy basis advertiser's requirement

- To provide leadership and guidance to the sales teams on leveraging opportunities in the digital / mobile arena synergistic to the advertiser's business tasks.

- Lead the successful implementation & execution of all media plans

- Provide critical inputs for enhancing the effectiveness of the media plans

- Utilize available media vehicles effectively & create new opportunities whenever required

- Work closely with the sales teams to ensure effective media mix for better ROI

- Monitor regular MIS & drive initiatives for further improvements

- Lead & manage the agency teams to constantly improve performance

- Participate, Influence & Support future road-maps

- Play an active support role in transferring best practices

- May be required to handle client interactions in large media pitches

- Responsible for understanding client's marketing objectives/goals and agency deliverables

- Should be an enthusiast in data mining to arrive at media platform and innovations

- Planning, Buying & Executing brand campaigns, monitoring campaign's performance

- Responsibility for planning and budgetary control of digital marketing campaigns