- Times Internet (TIL) is Indias digital product company & a venture by The Times of India Group. As per ComScore, it has the largest Indian online repertoire, with 250 million+ monthly visitors, with category leaders such as Times Of India, Economic Times, MXPlayer, Gaana, Cricbuzz in its portfolio. - This is an opportunity in the central B2B marketing team where you will oversee the development and execution of performance campaigns, owning paid acquisition channels that will drive multiple levers - from awareness to monetisation. The role needs a mix of strategic vision as well as executional excellence. You will work in a highly matrixed organisation, collaborating closely within your team with graphic designers, developers, inbound marketers and writers. Job Profile : - Ideate, plan and run digital campaigns across paid channels, including but not limited to LinkedIn marketing, Programmatic Display, Quora, SEM, meta channels, paid social, affiliate etc. - Manage campaigns against performance marketings allocated budget - ensuring appropriate spends pacing - Relentlessly analyse and optimise campaigns on a weekly and monthly basis, aiming for industry best standards of ROAS. - Maintain active dashboards and reports for stakeholders review - Institutionalize performance metrics that correlate to business outcomes, with a keen eye on ensuring attribution and revenue impact - Collaborate with cross-company/ external teams on specific digital marketing projects, which may include external pitches and client discussions - Be the teams champion on staying up to date with emerging digital marketing channels and trends Functional Qualities desired - B.E./B.Tech, preferably in CSE or EE - Prior 2 year experience and proficiency in paid & programmatic media buying is mandatory - Domain understanding of AdTech, MarTech and Digital Marketing are strongly preferred - Strong analytical skills and ability to connect data to business (GA expertise mandatory) - Experience (As a client/vendor) in IT/tech industry is desirable - Excellent communication and critical thinking skills - Ability to work with multiple stakeholders and assimilate multiple views

Noida

Times Internet - Associate - Performance Marketing 

Times Internet - Associate - Performance Marketing  ,Job Description for Times Internet - Associate - Performance Marketing  in Times Internet in  Noida for (2-3) years of experience. Apply Now!

Job Description for Times Internet - Associate - Performance Marketing  in Times Internet in  Noida for (2-3) years of experience. Apply Now!