Times Group - Sr Manager - IPR Sales

Bennett, Coleman & Co. Ltd ( Times Group) the largest media house in India having iconic brands like Times Of India , Economic Times within the print category while having presence in all mediums like Television ( Times Now , ET Now , Zoom & Movies Now) , Radio ( Radio Mirchi) , Internet ( India Times , Times Jobs , Magic Bricks Simply Marry) , Magazines ( Femina , Fimfare etc.).

The position is with the Response department of Bennett, Coleman & Co Ltd.

Times Response is the Advertising & Marketing arm of the organization. It is in the business of providing contextualized communication solutions that are unique and complimentary to cater to present and potential needs of our clients, thus creating differentiating experience across the value chain.

Key Responsibilities:

- Identify strategic opportunities for intellectual property creation for the Times Group.

- Create a 360 degree Integrated Marketing platform spread across Print, TV, Digital, PR, Radio & On ground promotions

- Design sustainable and scalable IP calendar across sectors

- Focus on revenue generation and maximization through:

- Identification of long-term sponsors/partners for IPs

- Property replication across geographies

- Create and implement comprehensive marketing communication plan

- Focus on cost reduction and experience enhancement through strategic tie-ups with vendors, knowledge providers, and domain experts

Desired Skills & Experience:

- 8 to 10 years of experience in designing and executing multiple intellectual properties preferably in the Radio / Television / Print industry

- Strong understanding of sector specific IP requirement

- Strong process orientation and high creative ability

Qualification: MBA (Marketing)

Interested candidates may send across their resumes to careers.west@timesgroup.com with the Subject Line as under -

IPR Sales _Name_Total Exp in yrs