Times Group - Sr Manager - Integrated Marketing

PRINCIPAL ACCOUNTABILITIES

1. Manage multiple business initiatives.

2. Revenue generation and strategic partnerships development and management.

3. Build and manage a business development team.

4. Manage complex contract negotiation.

5. Develop and manage annual business plans identifying key activities, priorities and risks.

6. Responsible for proposing and managing the entire consumer media display campaign to create demand and awareness.

7. Create media schedule for/to target prospects, upgrades. Create or direct concept and production of Ad concept, copy and materials.

8. Measure the effectiveness of each publication and campaign.

9. Recommend a uniform, consistent product and corporate image through the media.

10. Propose and Manage Print, TV, Radio, Online and Outdoor for client specific media campaigns.

11. Plan & execute various special features, consumer/trade/channel connect initiatives, on-ground activities, ATL/BTL etc.

12. Creative and Release Agency management.

13. Vendor Management

COMPETENCIES

1. An in-depth understanding of Company's market: products, players, contacts and technologies.

2. Should have excellent communication and organization skills.

3. Unique combination of creative and analytical talents.

4. Results oriented.

5. Key Competencies required: Business Development and Strategy, Sales Planning & Execution, Events &

Promotions, Market Intelligence & Competition Analysis, Target Achievement, New Market Development

6. Relationship management and interpersonal skills.

7. Communication, influencing and negotiating skills.

8. Strategy development and Implementation.

9. Project management.

10. Presentation skills.

11. Problem solving and decision making.

EXPERIENCE

We are looking for someone with 9-10 years of experience in Advertising, Marketing or Media industry with an activations background.