Times Group - Specialist - Marketing Communications - Maharashtra Times

The Maharashtra Times Brand Team is looking for a dynamic, creative and high caliber Marcom specialist to manage the Maharashtra Times Brand and the Nav Gujarat Samay Brand

About Maharashtra Times Brand Function:

Maharashtra Times Brand Function ensures profitability, saliency and maintains the reputation of Maharashtra Times brand. The team is responsible for the following broad areas:

- Product initiatives: The team manages all activities related to new product launches and expansion of existing products to new markets

- Strategic initiatives: The team keeps coming out with ideas for keeping the brand apace with dynamic reader aspirations. This team conducts Brand Health studies and conducts research to understand what the readers want so that the product is geared to maximize readership

- Marketing initiatives: These initiatives include thematic & tactical communication for the brand encompassing various media The team also conducts on ground activities related to overall brand activity to facilitate reader interactivity

- Brand Profitability: This team acts as a custodian of brand profitability of existing and new editions and is responsible for cost control, vigilance over Direct Variable Cost of Maharashtra Times. The team also recommends cost control measures when necessary

Location: Mumbai

Role:

- Marcom professional with hands-on experience in creating advertising campaigns and implementing them across 360 degree touch-points

- Incumbent will also be responsible for creating properties / activation ideas aligned with the Brand's positioning and proposition

- Incumbent should be high on Creativity Quotient

Experience:

- 4-8 years of in-depth experience in Marketing Communications