Times Group - Senior Performance Marketing Manager

Lead the team of 2 to 3 digital marketing campaign managers.

- Manage performance marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- One point of contact for cross functional stakeholders for delivery, quality concern

- Maintain the cost measurement for digital performance campaigns with controlling CAC for every given programme

- Develop campaign structure according to the programme's requirement

- Make sure that team adhere and follows the the SOPs has been set for marketing

- Team player to work with cross functional team to get the creative, landing page according to the need

- Monitor the campaign continuously since spend goes in a 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI

- Writing ad copies for search campaigns on Facebook, LinkedIn and able to modify/ write the same if required.

- Hands-on expertise on Excel formulas, Pivot to simplify reporting

- Prepare daily, weekly monthly reports with insights on the campaign to present to marketing head, and weekly reviews.

Requirement:

- 8 to 10 years work experience preferred in the digital media agency side as a group head/ Sr. manager.

- 7 to 8 years hands on experience in managing campaigns on biddable media - Adwords, Facebook, LinkedIn, DV360

- 2+ years' experience in managing affiliates and publisher

- 3+ years' experience in team management