Times Group - Media Research Analyst - Brand Strategy Team - Brand Capital

Media Research Analyst - Brand Strategy Team - Brand Capital

About us :

Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models .

Brand Capital specializes in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies to build future brand-centric businesses.

Role : Sr. Manager/ Deputy Chief Manager- Brand Capital (West)

Reporting to : Deputy General Manager

Location : Mumbai

Education : MBA in Marketing from Premier B Schools

Who are We looking for :

- We are looking for individuals who have fair understanding of Marketing and are passionate about research/analytics and are strong with quantitative analysis and deriving insights

Desired Skills and Experience :

- Ideal candidates are individuals with MBA and 7-10 years of experience in Media Planning and data analytics in the media and branding space

Profile Must haves :

- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively

- Proficiency in Advanced Excel, Macros, MS Access and PowerPoint

- Experience in interpreting data from TAM, IRS or other proprietary databases

- Experience in Media Planning and Analysis of Advertisement Consumption

- Media planner from media agency who has handled media planning for various media formats (Print/TV/Radio etc..) would be ideal

- Ideal candidate should have strong media understanding as planner with decent brand basics.