Times Group - Marketing Head

Primary Responsibility:

Brand Management:

- Executing brand strategy as agreed with corporate.

- Plan and execute marketing calendar for main station and support the cluster stations for their marketing activities.

- Execute plans to ensure there is regular interaction with the youth of the city

- Ensure PR coverage with all leading publications (non -TOI)

- Ensure digital presence of the local station.

Collaboration with Local Movie industry:

- Movie tie-ups, celebrity handling, audio label tie-up.

Tie-ups:

- Activates tie-ups through college events, Music events, TV, print.

- Support revenue functions (internally) with idea generation, execution of plans and data reports.

Reporting and MIS:

- Ensure MIS reports are prepared and sent to the stake holder (Marketing, Finance, Sales department)

Research orientation:

- Brief search agencies and formulate the research plan

- Define target audience

- Execute the research and analyze the results.

Other Responsibilities:

- Decision making in crisis situation (related to marketing)

Liaison:

Internal:

- Finance

- Sales

- MA

- FIM

- Corporate Marketing

External:

- Agencies - PR, Advertising & Event

- All Media Houses

- Film Industry - Celebs, Producers, Directors

- Film Industry Bodies

Proficiency in Kannada is must.