Times Group - Manager - Brand Strategy - Brand Capital

Who are We :

Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models.

What do We Do :

We specialize in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies to build future brand-centric businesses.

The incumbent will report into the Director (Marketing and Business Development) and will manage south market.

Brand Strategy_Bangalore

Role

- Marketing and Brand Management for investee companies

- Ability to think out of box for solutions for Brands across verticals

- Developing matrices to measure the progress of various clients, monitor consumption

- Competitive analysis through Response data, TAM and IRS or any other software package which the organisation may provide

Ideal Candidate

- Candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands

- We are looking for individuals who are passionate about research/analytics and are strong with quantitative analysis and deriving insights.

- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively.

Qualification/Experience:

- MBA with specialization in Marketing

- 4 to 9 years with an exposure of working on multiple categories. Preferably from an business / brand consulting background with a good mix of client management, strategic and leadership skills.

- Can look at candidates with FMCG / Telecom (postpaid) experience

- Should be creative and good at ideation; Past entrepreneurial experience preferable but not mandatory

- Ability to work in an ambiguous environment