Times Group - General Manager - BrandScope Head - Brand Capital

BrandScope Head role in Brand Capital (http://brandcapital.co.in/BrandScope.aspx) Mumbai team

Designation: General Manager

Reporting to : Director - Brand Capital

The role will have two parts to it - Brand Communication (30%) and Brandscope (70%)

The incumbent will report into the Director and have a 2-3 member team reporting to him/her

BrandScope - Brand Capital

- Work with business partners and launch Brandscope initiatives like Straydog, Doodlers

- Recruit new entrepreneurs for existing brands

- Achieve agreed business AOP in terms of revenue numbers and properties

- Prepare business road-map, new org structure for next 5 years

Branding/Brand Communication - Brand Capital

- Improve Brand Capital salience in VC, Business community

- Launching BC communication to solicit more business deals from start-ups, SMEs, new businesses

- Enhancing existing properties like Scale up, Propel.

- Develop a compelling campaign that clearly communicates the Brand Capital concept

Qualification/Experience:

- MBA with specialization in Marketing / Advertising / Brand Communication

- Preferable from FMCG / Telecom (postpaid)

- 12-15 years with an exposure of working on multiple categories. Preferably from an advertising / brand consulting background with a good mix of client management, strategic and leadership skills.

- Should be creative and good at ideation; Past entrepreneurial experience preferable

- Ability to work in an ambiguous environment

Ideal Candidate:

Preferable from FMCG/ Telecom (postpaid exp)

Should have managed P&L responsibility for products /services

Should have good Business understanding and Branding bent of mind

Should have handled team