Times Group - Brand Strategy Lead - Brand Capital

Times Group: Brand Strategy Lead, Brand Capital

Who are We:

- Bennett, Coleman & Co. Limited (BCCL) is Times Group's which is country's largest media conglomerates publishing arm with leading offerings like Times Of India, Economic Times etc.

Brand Capital is the corporate VC and investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses and - help them grow. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models.

What do We Do :

- We specialize in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies in building future brand-centric businesses.

- The incumbent will report into the Director (Marketing and Business Development) and will manage South market and global clients seeking entry in Indian market.

Role :

The role reports to Brand Strategy Head and takes care of marketing for investee companies in North

- Marketing and Brand Management for investee companies

- Should act as Brand consultant and have the ability to think out of box for solutions for Brands across verticals

- Developing matrices to measure brand health the progress of various clients and monitor consumption

- Competitive analysis through Response data, TAM and IRS or any other software package which the organisation may provide

Ideal Candidate :

- Candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands

- We are looking for individuals who are passionate about research/analytics and are strong with quantitative analysis and deriving insights.

- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively.

- 12 to 15 years within business/brand consulting with exposure of working on multiple categories

- Candidates with FMCG / Telecom (postpaid) experience

- Should have good mix of client management, strategic and leadership skills

- Should be creative and good at ideation, entrepreneurial experience would be a plus

- Ability to work in an ambiguous environment

Qualification :

- MBA from premium institutes with specialization in Marketing