Times Group - Brand Solutions/B2B Sales Role - Grey Cell

About Company:

A powerhouse of successful Brands, the group believes in shaping market trends & building a portfolio of innovative brands to be ahead of competition. The company has a large and well diversified portfolio comprising of National and City News, Podcasts-News and Infotainment, Entertainment and Lifestyle News, Business News, Specialized Features. The flagship brand, The Times of India, is the world's largest circulating English daily & The Economic Times is the world's second largest circulating English Business daily. BCCL is regarded as one of the most innovative publishing companies. Their unique 'Brand Capital model' is considered amongst the most innovative ideas.

Roles & Responsibilities:

- Work with the Brach Horizontal Head for developing and executing the strategies to drive the Branch business growth by building new avenues of revenue for Grey Cell, a part of the Creative Business Portfolio, through Brand Solutions, conceptualizing and creating IPs and Sales.

- This role doubles up as the revenue responsibility of the ions, for the CB Grey Cell portfolio

- Responsible for the business development, driving new customer acquisition across industry verticals and managing and growing the share of wallet of existing accounts.

- Ideate and deliver compelling and innovative integrated brand marketing solutions in line with the clients' organizational business challenges, brand marketing plans, etc., that will create a competitive edge for generating ad revenue, sponsorships and creation and monetization of various IPs.

- Manage the experiential and 3600 integrated solutions and offerings across print, digital, on-ground events, outdoor, etc.

- Scale, market and manage the existing IPs.

Soft Skills:

- Innovative and strong in ideation

- Growth mindset

- Sharp business acumen

- Problem solving attitude and clarity of thought

- Solution oriented

- Ownership

- Strong leadership skills

- Excellent interpersonal skills

- Collaborative

Years of Experience: 5 - 8 years

Education: Post Graduation