Times Group - Assistant Manager - Performance Marketing

- Execute and manage paid marketing campaigns such as but not limited to on Facebook, LinkedIn, Affiliates Partners, Google

- Develop campaign structures based on program requirements

- Develop media plans for programs inferring data from past campaigns

- Draw insights and conclusions with data

- Good with data and analysis and can make data-backed campaign decisions

- Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks

- Collaborate with cross-functional teams to coordinate creatives and landing page development

- Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI

- Has a good hold of English and can guide the creative team to get good output on copy, content & creatives

- Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting

- Prepare daily, weekly, and monthly reports, providing insights on campaign performance

- Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email