Tikona - Associate - Product Marketing

Roles and Responsibilities

- Own the product strategy, road-map and requirements

- Create short term & long term roadmap & prioritize the features

- Develop and explore new ideas, initiatives and products / services

- Conduct market research and analysis to validate new ideas at every stage

- Customer Case Studies and Use Case preparation

- Research and build an in-depth knowledge of customer needs and competitor products

- Conceptualize and describe products, features and user stories for the development team

- Handle complex ideas and break them down into concise and effective requirements to drive product development

- Identify key insights and translate large volumes of complex data into business solutions

- Develop detailed product requirements documents and communicate to business, design, and development teams

Requirements:

- MBA + BE/B.Tech or MBA + Statistics undergrad

- Excellent cross functional leadership skills

- Strong knowledge of wire-framing, user-stories

- Very strong analytical/numerical skills and experience with metric-based decision making

- Understanding of how customer requirements are translated into meaningful products

- Strong problem solving skills and willingness to roll up one's sleeves to get the job