Thoucentric - Digital Marketing Specialist

Digital Marketing Specialist required immediately:

Job Description:

- Very good understanding and practical exposure to all facets of digital marketing and related areas

- Project Management and implementation of various Digital Marketing initiatives across geographies and categories

- Define and document the campaign objectives, Scope, and Assumptions, and managing the budget

- Develop and drive the digital marketing strategy. Evaluate performance of all digital marketing campaigns (ROI and KPIs)

- Plan and execute all web, email, social media, mobile and display advertising campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies including new media opportunities

- Work across teams (Marketing, HR, Sales, Commercial Excellence etc.) to create and optimize user experiences

- Proactively manage digital outreach programs to drive traffic, and improve conversion rate

Educational Qualifications:

- Strong educational background from reputed engineering and management schools

Required Skills:

- Hands on experience in SEM, past success in conversion and online customer acquisition

- Extensive experience running Facebook and Google campaigns

- Strong knowledge of search engine optimization, CRM marketing promotions and campaigns

- Extensive experience in developing and executing campaigns with successful ROI

- Well versed in website analytics tools (e.g Google Analytics)

- Strong experience in Performance marketing, A/B testing, and multivariate experiments

- Well versed with advanced segmentation, customer lifecycle, channel performance tracking, funnel analysis, and retention

- Knowledge of HTML, CSS, and JavaScript development and constraints

Personal Attributes

- Ability to cope in a complex and fast-changing business environment, and to respond calmly and rationally to changing aspirations in a deadline-driven situation.

- Strong planning and organizing skills including the ability to manage several work streams simultaneously.

- Excellent communication skills with a capacity to present, discuss and explain issues coherently and logically both in writing and verbally.

- Good influencing and persuasion skills with the ability to enthuse and inspire multidisciplinary teams and build successful relationships at all levels.

- Good team player, self-motivated and able to work on own initiative.

- Clear decision-making ability with the facility to judge complex situations and assess when to escalate issues.

- Ability to balance conflicting and changing demands through prioritization and a pragmatic approach.