Thoucentric - Digital Marketing Consultant

Role Summary:

We are seeking a highly motivated and experienced Digital Marketing Consultant with a strong analytical mindset and a comprehensive understanding of both online and offline marketing strategies to join our dynamic team. The ideal candidate should possess a robust background in digital marketing within FMCG or related industries. This role demands expertise in leveraging marketing technology tools, driving tech-led initiatives, managing strategic partnerships, and utilizing data-driven insights to fuel business growth.

Key Skills : Integrated marketing, Marketing Analytics, Performance marketing, Product Management, Stakeholder Management

Tools/Technology Skills : CDP, Google Analytics/Adobe Analytics, Adobe Suite, SEO, Marketing Automation, DMP, DAM

What will you do :

- Lead the MarTech roadmap and take ownership of architecture, technology choices, partner management, and integrations.

- Design tech initiatives to facilitate seamless data capture and integration across digitized and non-digitized sources through APIs.

- Collaborate with the data and analytics team to implement test & learn strategies on CDP cohorts and drive actionable insights.

- Utilize data-driven insights to optimize marketing strategies and enhance consumer engagement.

- Align with DTC business units and global Martech roadmap to ensure coherence and synchronization.

- Conduct regular reviews on SLA KPIs with technology partners and update contracts based on performance and industry best practices.

- Foster collaboration with brand, media, consumer insights, and external agencies to amplify and fortify digital platforms.

- Provide thought leadership for development of- MVP/POC- to aid pre-sales and capability building or as per client requirement.

- Design systems- and- processes to streamline measurement of KPIs and identify key drivers of these KPIs.

Qualifications :

- Minimum of 8 years of progressive experience in digital marketing.

- Extensive marketing background within FMCG or similar consumer-facing industries.

- Proficiency in marketing technology tools such as CDP, Marketing Automation tools, Google Analytics, DMP, DAM, and PIM.

- Passion for staying updated with the latest marketing technology trends and metrics (e.g., ROAS, CAC, Lifetime Value).

- Experience in driving tech-led initiatives across ad, media, and marketing agency partnerships.

- Proven track record of leveraging data to drive insights and propel business growth.

- Understanding and experience in both online and offline marketing activities.

Requirements :

Personal Attributes :

- Ability to cope in a complex and fast-changing business environment and to respond calmly and rationally to changing aspirations in a deadline-driven situation.

- Updated with- business and technical trends- in the- Digital- Commerce domain.

- Relentless in all aspects of product build, collecting feedback (system driven and anecdotal), and iterate to improve.

- Strong planning and organizing skills including the ability to manage several work streams simultaneously.

- Excellent communication skills with a capacity to present, discuss and explain issues coherently and logically both in writing and verbally.

- Good influencing and persuasion skills with the ability to enthuse and inspire multidisciplinary teams and build successful relationships at all levels.

- Good team player, self-motivated and able to work on own initiative.

- Clear decision-making ability with the facility to judge complex situations and assess when to escalate issues.

- Ability to balance conflicting and changing demands through prioritization and a pragmatic approach.

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