About the Brand: Honestly Italian Private Limited aims to be the country's first food platform that brings together digital-first brands, experiences and retail destinations that will influence and shape the narrative around food amongst India's most discerning consumers. The company is led by Ms Avni Biyani who had earlier conceived and operated Foodhall, the country's leading gourmet food retail chain and Ms. Ashni Biyani, former Managing Director, Future Consumer Limited. Over a period of ten years, Avni built a strong team of professionals who helped Foodhall emerge among the leading luxury businesses in the country, while Ashni created Rs 3100+ crore fully integrated FMCG business with over 21 brands across food and HPC. Sorrentina, the company's first brand, was launched earlier this year. Best known for its namesake restaurant in Mumbai, Sorrentina now offers a range of fresh and packaged food products and FMCG range available through multiple digital platforms, marketplaces, its own D2C platform sorentina.in and leading modern trade and gourmet stores in India. Built as a digital-first brand, Sorrentina is led by a team with deep experience and expertise in gourmet food, digital content, and commerce. The company's second brand, Soul Chef will deliver innovative, healthy, and flavorful range of pantry essentials and will be launched in the next financial year. A third brand offering a range of snacking and munching options is under conceptualization. Along with these brands, the company is also launching a chain of retail stores targeting young, gourmet food lovers in Delhi NCR, Mumbai and Bangalore. Designed as an interactive space for food connoisseurs that offer epicurean treats for cooking, eating and entertaining, these stores will be filled with with better-made, new-to-market products and new-age brands. The store is being designed from the lens of a smartphone user and orders placed on digital platforms will be fulfilled through a same-day home delivery network. The stores will also be supported by a state-of-the-art commissary that are being set up in the three cities. HIPL is backed by Think9 Consumer Technologies, a venture-backed, digital-first brand development platform formed by experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. WHAT YOU'LL BE DOING? - Lead Brand Marketing, Strategy, Content and Communication for existing and new brands - Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis - Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans - Establishing the brand visibility and fuelling its recognition - Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels - Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT /MT etc - Develop & conduct marketing campaigns to increase traffic & conversion - Own and drive social media presence for the brand - Identify events for Pop-ups and other brand promotion activities - Creation of marketing calendars and segmenting the budget across campaigns and channels - Creating ,maintaining and executing content calendar - Identify and maintain a list of top influencers for outreach and work to partner with them for Instagram, YouTube and any other with a focus on the INDIA market. - Decoding briefs and creating influencer marketing solutions that can be translated into achievable business objectives. - On boarding, Cost negotiation, Briefing & Campaign Execution with influencers/ influencer marketing agencies for campaigns, joint venture partnership and strategic partnership - Initiating Community building to drive brand desire and consumer loyalty - Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits WHAT YOU'LL BRING TO THE TEAM? - 7-10 years of experience working for a D2C/ Food/FMCG brand - Passion for food - Knowhow of current D2C brands and consumers - Experience in leading team of social media, graphic designers, videographer, content & copy - Understanding of brand marketing and communication - Expertise in online and offline marketing - Strong organizational, critical thinking, and communications skills - Good attention to detail and the ability to prioritize in a fast-paced environment - Ability to multi task Explore our Brand Links : You can check out more about the company at https://www.linkedin.com/company/think9tech Website https://think9co.in/ Also, sharing the details of some of our active brands: - Fashion: Kingdom of white- white shirts for men. Offers more than 48 different styles in white shirts - from hoodie shirts to ones weaved from luxurious lines. (https://www.linkedin.com/company/kingdom-of-white-official/ , https://kingdomofwhite.com/ ) - Sorrentina - Honestly Italian brand -Italian fresh food-sauces, dips, snacks, DIY Pizzas https://www.sorrentina.in/ - BiE-beauty in everything- skincare regime based products. Partnered with Queenie Dhody, Ex Miss India & businesswoman & renowned skin care specialist Dinyar Boxwala (https://www.linkedin.com/company/beauty-by-bie/ , https://beautybybie.com/ ) - Furniture - Kids furniture and furnishing brand ( smartsters.in) - The Good Bug - The Good Bug is a brand of Probiotic, Vitamin + Good Bacteria for Gut Health. - thegoodbug.com/ - Panchamrit - Ayurvedic Nutraceuticals Brand - https://panchamrit.co.in/

Mumbai

Think9 Consumer Technologies -  Brand Marketing Role - Food 

Think9 Consumer Technologies -  Brand Marketing Role - Food  ,Job Description for Think9 Consumer Technologies -  Brand Marketing Role - Food  in Think 9 Consumer Technologies Pvt. Ltd. in  Mumbai for (7-30) years of experience. Apply Now!

Job Description for Think9 Consumer Technologies -  Brand Marketing Role - Food  in Think 9 Consumer Technologies Pvt. Ltd. in  Mumbai for (7-30) years of experience. Apply Now!