The Times Group - Performance Marketing Manager

Position Objective:

- Launch & Optimize SEM campaigns (FB, Google, LinkedIn). Manage the campaigns daily. Hold responsibility of channel's performance and delivering results for given programs.

Roles & Responsibilities:

- Manage performance campaigns on Facebook, Google & LinkedIn

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- Design, organize, budget and execute monthly paid marketing plans in synchronization & execute campaigns by themselves

- Work with team lead to monitor campaign performance and continuously optimize marketing bids and campaign strategies to maximize the ROI

- Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design and optimization

- Improve marketing performance on display networks

- Prepare daily, weekly monthly reports with insights on the campaign

Mandatory Skills:

- Performance campaign management on Facebook, Google & LinkedIn. Preferable for candidates who has worked on Lead generation, CPL, CPA campaigns along with ROI centric goals.

Knowledge/Desired Skills:

- Biddable media, performance campaigns, SEO from marketing perspective only

- Performance Marketing

- Proficient in Facebook, LinkedIn campaign optimization

- Understanding of the optimization steps in terms of reaching the right audience, acquiring a potential customer, and keeping the CAC in control.