The Smart Cube - Google Campaign Manager

What job we expect you to do:

- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.

- Manage end-to-end Campaign performance tracking, including the planning, coordination with the Ad-operations team.

- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities.

What skills we expect you to bring:

- Good working knowledge of the Google campaign manager and Google Ad-Manager settings and administration, including native integrations with other Google products such as Big Query.

- Understanding of how to configure Campaigns and Creatives in Google campaign manager.

- Experience in implementing floodlight tags using the Google Tag manager to capture the impressions and clicks of ads.

- Understanding of campaign attribution models and experience in setting them up on Campaign manager.

What expertise will bring added advantage?

- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

What Tools and Technologies we expect you to know?

- Google Campaign manager

- Google Ad Manager

- Google Big Query and Data Studio

- Google Analytics/Google tag manager

- Visualization tools such as Tableau, Power BI, Einstein Analytics