The Sachdev Group - Digital Business Head - Used Car Segment

ABOUT THE GROUP :

TSG-The Sachdev Group, founded in 1998 is a family owned & professionally managed Car Dealership group in Delhi/NCR. With all the experience. We have built a strong foundation of 7.5 lakh customer base.

Currently, We are selling over 2000 cars and opening around 24,000 job orders a month at our service stations.Our 32 outlets in Delhi/ NCR are run by highly skilled and professional teams who have latest equipment, machinery and digital tools. Our strength is our people and Infrastructure.

For full details you can visit the website: www.thesachdevgroup.com

We are seeking Digital Business Operations lead for our Used Car business to act as a key driver for operational excellence and transformational change on behalf of the Organization. This individual must be enthusiastic about improving efficiencies that can support and scale accelerated growth targets.

Key Responsibilities :

- Will work on Lead generation, used car business expansion, making sales & marketing strategies

- Strategize and develop digital marketing, brand positioning for the company and drive the team for performance marketing

- Lead insight projects, formulate product positioning and messaging for product marketing

- Lead the content and editorial team to develop the right content for growth and also lead Marcom/ PR for the company

- Track SEO and Google Analytics data and make a complex analysis. Research competition, investigate benchmarks and provide suggestions for improvement

- Drive continuous improvement and simplification of all system and process related items for the used car team

- Partner with internal resources to support continued delivery of innovative, high quality solutions

- Assist with annual budget and planning for sales

- Never stop looking for creative solutions to make our business operations team more efficient and ways to help accelerate sales bookings

- Work closely with Leadership, department managers and various levels of the organization to develop and implement process improvement strategies

- Responsible for deploying Lean Six Sigma concepts and tools that improve kiosk reliability and performance as well as operational processes and efficiencies

- Work with Leadership to evaluate, develop, and enhance key operational and financial metrics

Who we are looking for :

- Ideal Candidate should come with MBA from a B-School with experience in creating and executing Performance Marketing ( which includes Digital marketing) and a strong understanding of BTL, stints that showcase a superlative ability to stay ahead of the curve.

- Expertise performance marketing & at least two subdomains and comfort with all other subdomains of marketing - Brand, creative & content, insights and analytics, consumer journey/exp management, events & activation, Lead gen/growth hacking, and communication.

- Comfort with Startup operating model and consumer tech potential

- Well networked in the Marketing & Advertising ecosystem with the ability to get a disproportionate level of creativity for the company