The Remote Life - Manager - Content Marketing

We are revamping The Remote Life and looking for a qualified, driving CONTENT MARKETER to lead the content strategy and marketing.

The person will manage the planning, creation, and promotion of the content including blogs, ad text copy, landing page text, social media posts, ebooks, email funnels, graphics and videos.

This role is suitable for someone with a history of high performance, sleepless nights, trying to achieve excellence and with experience of working in a marketing driven environment. You will have to be independent, take complete ownership of projects and execute them with minimum dependency on anyone else and be disciplined enough to create & stick to timelines & calendars.

Responsibilities

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

- Editorial requirements include basic SEO understanding, content categorization, and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style, and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

- Measurement and optimization of the program will be required on a regular and ongoing basis

- Management of all creative resources including designers, writers, and other agency personnel

- Integration of content programs with brand campaigns to drive the brand to demand.

Knowledge/Skill

- 1+ years of managing, creating, publishing marketing content in form of blogs, ebooks, landing page & website sales copy.

- 1+ years of project management experience working with a marketing agency or marketing driven startups.

- 1+ years utilizing project management software, such as Slack, Trello.

- Strong communication skills in English. Able to understand and communicate complex concepts in simple language.

- Having knowledge of Inbound Marketing (Hubspot certification) would be a PLUS.

Salary Offered : 5-7LPA