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13/01 Tobias
Human Resources at The Phoenix Mills Ltd.

Views:4782 Applications:575 Rec. Actions:Recruiter Actions:117

The Phoenix Mills - General Manager - Marketing (10-15 yrs)

Mumbai Job Code: 784877

Job Title GM - Marketing

Department / Division


External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

- Agencies: Advertising, Public Relations, Market Research, etc

- Media - print & electronic

- Local municipal authorities/ government and other regulatory bodies

Minimum Qualification (i.e education, training etc.)

- Graduate, MBA (Marketing)

Minimum Experience

- 8-12 years of experience. Preferably from retail industry.

Special Skills/Attributes

(required for performing the job effectively)

- Sound knowledge of designing and outdoor advertising

- Knowledge of branding and promotions

- Knowledge of pricing / budgeting

- Sound understanding of PR, media, etc.

Overall Purpose/Objective

Of the job Drives the marketing strategy and revenue maximization efforts for the project through client sponsored events, internal events, selling of signages and other revenue generating initiatives. Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)

1) Formulate an overall marketing strategy for the project in order to increase the trading density and maximize revenues

2) Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities

3) Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, and in line with the overall marketing strategy

4) Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

5) Review and approve the annual events calendar at the beginning of the year in coordination with the Director

6) Finalize/ approve and monitor the adherence to the monthly calendar of events

7) Review the detailed plan for revenue maximization through signages, finalize the rates for the same

8) Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

Women-friendly workplace:

Maternity and Paternity Benefits

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