Job Title: AGM - Marketing Department / Division: Marketing External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) - Retailers - Business Development, Store Managers, Partnership &amp; Alliances, Sponsorship &amp; Barters - Agencies: Advertising, Public Relations, Media Planning, D- cor Vendors, Market Research, Event Management, etc - Media - Social &amp; Digital Media - Local municipal authorities/ government and other regulatory bodies - Corporate Minimum Qualification: (i.e education, training etc.) - Graduate, MBA (Marketing) or PG in PR / Mass Communications Minimum Experience - 8-10 years of experience. Preferably from retail industry, prior experience in advertising / PR/Media agency preferred. Special Skills/Attributes: - Knowledge of Advertising &amp; PR, Media Planning &amp; Event Management - Exposure to Revenue generation - Partnership &amp; Alliances, Sponsorships &amp; barters - Knowledge of BD - Decor Elements - Social &amp; Digital Media Overall Purpose/Objective Of the job: - Responsible for overall brand building of the Centre in order to increase consumption/ footfalls and enhance trading density. Assist in driving the marketing strategy and revenue maximization efforts through client sponsored events, internal events, selling of signages and other revenue generating initiatives. Key Responsibilities: - Assist in formulating the overall marketing strategy for the Centre in order to increase the trading density and maximize revenues - Assist in formulating the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization &amp; New initiatives. - Assist in preparing the detailed plan for revenue generation / maximization through signages, partnerships &amp; alliances, corporate tie-ups through BD, etc. Drive the implementation of the same as per Centre financial goals - Assist in formulating the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities - Overall responsibility for planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc. - Initiate the preparation of a detailed advertising plan for the Centre, brief the advertising agency on the same and ensure effective implementation of the various components of the plan - Effective use of various social networking sites (Facebook, Twitter, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre - Explore partnership with various magazines, radio channels, brands, retailers, corporates either as part of barter exchange or otherwise, for the promotion of the various activities of the Centre - Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

Mumbai

The Phoenix Mills - Assistant General Manager - Marketing 

The Phoenix Mills - Assistant General Manager - Marketing  ,Job Description for The Phoenix Mills - Assistant General Manager - Marketing  in The Phoenix Mills Ltd. in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for The Phoenix Mills - Assistant General Manager - Marketing  in The Phoenix Mills Ltd. in  Mumbai for (8-12) years of experience. Apply Now!