The Hive - Manager - Marketing

The Hive - Manager - Marketing

About the Firm :

Firm Overview :

- Designed to cater to the bespoke needs of its evolving customers, The Hive is an all-encompassing ecosystem to nurture and grow the next generation of enterprises.

- The platform offers a pan-India portfolio of properties that provide customized, flexible and managed workplace solutions, including plug-n-play offices with premium amenities.

- With selectively chosen properties and a highly curated workplace offering, The Hive offers seamless access to state-of-the-art retail, hospitality, entertainment, and F&B experiences in core office locations.

- The Hive is an equal opportunity employer. We do not discriminate on any basis, including gender, age, color, religion, race or sexual orientation.

About the Opportunity :

Company : Xpandr Ventures India Pvt. Ltd. (operating under the brand: The Hive)

Location : Chennai / Bangalore / Hyderabad / Pune

Sector : Commercial / Flexible Offices

Designation : Marketing Manager

Reporting To : Business Lead

About the Role :

Description of Role(s) :

Digital Marketing :

- Design, develop, and manage digital marketing campaigns (across all digital channels and affiliate network)

- Develop and implement social media calendar

- Design and execute email marketing campaigns for various target audiences

- Handle, design and execute SEM campaigns to maximize conversions and minimize cost per conversion

Offline Marketing :

- Drive local campaigns together with location teams, for brand awareness and lead generation

- Work with the sales team to develop strategies to drive new customer acquisition

Community & Customer Engagement :

- Create and curate events, webinars and activities to engage with current and target customer base

- Work closely with the Hive center leads for successful execution of online / offline events across Hive centers

- Focus on creating a unique and close-knit community experience through engagement events

General :

- Create and update marketing collateral such as sales / leasing decks, Hive website, Hive mobile app, and more

- Monitor overall marketing performance and establish periodic insights to improve performance

- Set targets, objectives and deliverables for the marketing campaign (monthly, quarterly, annual)

- Create and monitor annual / monthly marketing budgets

- Develop in-house creatives using Canva or other design tools for various marketing materials

- Devise and oversee execution of the marketing strategies to counter competition and attract enterprise customers with unique value propositions and building brand equity

- Ensure on-going market intelligence data is available to develop new marketing strategies and close the feedback loop

Qualifications : Masters (or equivalent) degree in Management or Marketing

Experience : At least 3 years of experience in digital / offline marketing in a similar role / industry

Skill Sets Expected :

- Proficient in data analysis (using excel), MS Word, Power Point

- Experience in creating & managing digital, offline marketing campaigns

- Self-starter with the ability to work independently in a lean / agile team with a fast-paced environment

- Highly organized with attention to detail

- Excellent communication skills (written, verbal, presentation)

- Strong people skills with a proven experience in leading teams

- Ability to negotiate with and manage key accounts and partners successfully

Compensation : Competitive Fixed Compensation + Discretionary Performance Bonus

Role Start Timeline : Immediate