The Himalaya Drug - Category Manager - Baby Foods

Job Description :

1. Category Objectives :

- Achieve the objectives for baby food

- Optimizing visibility investment

- Measuring inputs/activities-wise

2. Category Core Strategy :

- Design and develop strategies for baby food

- Plan special activity, campaigns for Doctors, Nurses & Chemists

- Analyzing current market trends and competition benchmarking

- Market Research & Surveys to understand market trends, consumer needs

- Understanding Consumer insights - lifestyle trends and market insights

3. Planning & Execution :

- Prepare Annual budget and marketing plan for baby food

- Working in partnership with the creative team & agencies to develop inputs/ collaterals and collaborate with cross functional teams.

- Content development and creative planning

- Regular follow up and coordination with sales team to ensure effective implementation of marketing strategies

4. New Products Development & Category Expansion :

- New product development

- Market Analysis and Research, clinical data needs, and financial analysis

- Product/Category development

- Pricing benchmarking with competition & set right pricing

- Overseeing Go-To-Market and Launch plan

5. Talent Development :

- Establishing team values and goals

- Set KRAs, KPIs, Task and Evaluate team performance

- Encourage trust and cooperation among the team