The Himalaya Drug - Branch Customer Development Manager - East

Branch Customer Development Manager - East (6-10 years), Kolkata (West Bengal)

Position: Branch Customer Development Manager (6-10 years)

Designation: Branch Customer Development Manager

Number of Positions: 1

Location: Kolkata

Experience: 6-8 years in Sales from reputable FMCG Companies.

Qualification: MBA is mandatory. Previous experience in team management is required.

Job Purpose:

- Key member of the Customer Development team led by the Branch Manager.

- Ensure strict adherence to commercial processes and hygiene within the branch area.

- Develop a functionally capable and motivated team.

- Establish and maintain excellent relationships at the branch level.

Functional Linkages:

- Internal: Branch Manager, Customer Marketing Manager, Customer Finance Manager, Area Managers, Regional Sales Managers, HR, Customer & Consumer Marketing groups (HO).

- External: Stockists, Vendors/3P Agencies, Stockist Salesman, PSR, Merchandisers.

Key Accountabilities:

1. Sales Targets:

- Achieve category-level sales value, volume, and distribution objectives as outlined.

- Ensure compliance with commercial hygiene and forecast accuracy.

2. Coaching and Development:

- Develop Area Managers and CDOs/PSRs to enhance competencies and effectiveness in Customer Management, Meeting Effectiveness, and Field Implementation.

3. Trade Relationship:

- Manage stockist and trade relationships by proactively anticipating and resolving issues to minimize attrition.

4. Distribution System/Customer Network:

- Strengthen GTM/distribution effectiveness and efficiency.

- Ensure the health of the distribution system.

5. State Strategy: As described above.

6. Create and Support a Shopper-focused Mindset:

- Develop and implement programs to enhance shopper interaction with our brands.

7. Teamwork and Collaboration:

- Interface effectively with functions like Customer Service, Finance, Consumer Marketing, to facilitate smooth issue resolution and information flow.

Experience:

- Essential: Field experience in diverse rural and urban locations, familiarity with market requirements, and ground-level field force needs. FMCG sector experience is required.

- Desirable: Strong knowledge and work experience in FMCG sales and brand management. Preferably, previous roles in FMCG companies in Sales and Marketing.

Years of Experience Required: Minimum 6-8 years.

Professional Qualifications & Training:

Essential: MBA is mandatory. Previous experience in team management is required.