The Himalaya Drug - Associate Brand Manager/Brand Manager

1 Driving Market Research and Strategizing marketing programs - Research studies & projects

- Understanding Consumer Insights

- Annual Marketing Calendar

- Strategic Brand/Category Planning

- Strengthening Market Positioning

- Analysing Market trends and Competitive activities

2 Define and manage the brand communication strategy and Marketing Initiatives - Overseeing GTM Plan for all channels

- Managing Campaigns, Events, sponsorships, and CSR programs

- Managing Print/Digital Media

- Collaborations with agencies

- Overseeing advertisements, Promo Material, and campaigns

- Establishing budgets, performance specifications and sales estimates

3 Brand building and top line & bottom-line delivery - Maximizing GP of the product

- Stock and POSM Inventory planning

- Optimizing trade investments

- Pricing Strategy

- Measure and assess all marketing campaigns ROI

4 NPDs Launch Plan & Category Expansion - Product Innovation

- Packaging Innovation

- Product/Category Line Extensions

- Category development

- Production & supply chain planning

- Formulation Development & Changes

- Clinical trials report

5 Collaborating with cross functional teams - Creative team & designing

- E-com & Digital team coordination

- Legal & DRA

- AWMS Coordination