The Higher Pitch - Manager - Digital Marketing

The Higher Pitch is a Brand Transformation company. Through interventions of marketing and technology, we help global brands evolve, refresh, launch, and engage with their customers, employees, and other stakeholders, hyper-personally. We create compelling experiences and transformational engagements blending technology, design, content, communications, and research.

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Lead to join our growing team. The ideal candidate will play a key role in developing and implementing digital marketing strategies to enhance our brand visibility, drive traffic, and generate leads.

Location: Noida, Onsite

Responsibilities:

Develop and Execute Digital Marketing Strategies:

- Create and implement comprehensive digital marketing plans to achieve business objectives.

- Collaborate with cross-functional teams to align digital strategies with overall marketing goals.

- Develop the brand strategy for the client (s). Translate brand strategies into brand plans, brand positioning, and GTM strategy for paid marketing, SEO, social media, lead generation, website inbound strategies.

- Utilize various channels, including social media, email marketing, website, SEO, SEM, and content marketing, to maximize brand exposure.

- Manage and grow the company's presence on social media platforms.

- Develop engaging content and campaigns to foster audience engagement.

- Monitor and analyze social media performance using analytics tools.

- Implement on-page and off-page SEO strategies to improve website visibility in search engines.

- Create and optimize content for the website, including blog posts, articles, and multimedia content.

- Analyze user behavior to identify opportunities for improving website conversion rates.

- Plan and execute email marketing campaigns to nurture leads and drive website traffic.

- Optimize email campaigns for better open rates, click-through rates, and conversions.

- Monitor and analyze email campaign performance, optimizing for engagement and conversion.

- Utilize analytics tools to track and report on the performance of digital marketing campaigns.

- Provide insights and recommendations for continuous improvement.

- Stay informed about industry benchmarks and competitor activities.

- Work closely with the marketing team, designers, and other stakeholders to ensure consistent branding across the website, social channels, and external digital platforms.

Skills needed:

- Worked extensively in the international market with a minimum of 10 years of experience, preferably 7 years in B2B IT industry.

- Experienced in working across all digital channels. The ideal candidate will possess a strong awareness of social media strategies.

- Demonstrated ability to manage teams, multiple tasks, and deadlines simultaneously with a sense of urgency.

- Master's degree in marketing, Digital technologies, or relevant field.