The Future University - Manager - Digital Marketing

About The Company

At The Future University, we are building the World's Largest Learning Community around the Best Teachers of the World. We offer LIVE cohort based courses on various 21st century relevant skills with top experts of that domain.

Responsibilities

- Create, execute, optimize & manage campaigns end-to-end on various channels in order to generate leads and maximize ROAs.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Develop & monitor the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Make regular adjustments to campaigns based on budget constraints, lead generation goals & engagement metrics.

- Be responsible for the vision, strategy, and execution of acquisition campaigns across all the major platforms - search, display, Facebook, Google, LinkedIn, and other channels.

- Prepare budget and time-bound execution plans.

- Designing and overseeing all aspects of our digital marketing department including marketing campaign databases, email campaigns, and display advertising campaigns.

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports.

Experience, Skills & Qualifications:

- Minimum 3 years of experience in performance marketing, in-house performance marketing experience.

- Relevant experience in managing, coaching, and scaling high-performance marketing teams. Strong communication skills to your team and to consumers.

- A proven track record in growing companies and leading dynamic and fast-moving teams.

- Deep expertise in acquisition and you can get hands-on when needed to help your team - you know what it takes operationally day in and day out to bring the strategy to life.

- Excellent communication, inter-personal & analytical skills

- Exposure in SEO, SEM, SMM, Content marketing, Influencer marketing, Email Marketing, Affiliate marketing activities.

- Experience in Analytics tools like Google Analytics and others.

- Up-to-date with the latest trends and best practices in online marketing and measurement