The Better India - Head - Strategy & EdTech Operations

Primary responsibilities:

Business Operations

- Identify and source courses and instructors to curate courses for our ed-tech platform

- Implement efficient processes and standards for the business

- Design and monitor metrics that align with overall strategy

- Manage contracts and relations with customers, vendors, partners and other stakeholders

- Oversee expenses and budgeting to help the business optimize costs and benefits

Growth & Business Development

1. Communication / Positioning Strategies

- Testing different kinds of campaigns, brand communication strategies, promotions, discounts and offers to understand what Design and monitor metrics that align with overall strategy is working and what isn- t, and iterating to optimize it

Metric: No. of Customers (Organic & Paid), CAC

2. Retention

- How to keep the existing customers and community engaged and retained through various incentives, promotions and offers

Metric: Retention Rate

3. Revenue

- Identifying different channels to sell on and different target groups to approach in order to achieve revenue targets

Metric: Total No. of Orders / Total Revenue

Our Ideal Colleague will

- Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges

- Be curious, analytical and scientific - evaluate challenges through data and feel an experiment must have measurable results to be worthwhile

- Have a need for speed - As a young brand we crave results as quickly as possible and prefer to improve iteratively as opposed to placing big, long-term bets.

- Have excellent communication and people management skills - You need to consistently generate a buy-in on your initiatives and ensure coordination across teams

Preferred Qualifications & Skills

- 6+ years of experience in the online space - experience in ed-tech industry is preferred, especially in a operations role of growing a digital first brand from scratch

- Digital Native, with a keen interest in content trends, updated on new content formats and has the ability to leverage story-telling to grow the business

- Thorough knowledge of emerging technologies across the digital space and passion to keep up with the latest trends in digital and performance marketing

- Passion to work in entrepreneurial set-ups, creating/ managing a business, comfortable in dealing with ambiguity and working in a constantly evolving business environment

- A desire to work in the impact space, with a passion to make the world a - better- place

Job Location: Remote