The Better India - Digital Marketing Ninja

Job Description - Digital Marketing Ninja, The Better India

We are searching for a digital marketing specialist with a strong background in social media and managing channels. In this role, you will work within the marketing team to come up with out-of-the-box social media strategies to build our brand across digital avenues.

As a Digital Marketing Ninja, the following will be your primary areas of work:

- Manage regular organic digital outreach and marketing campaigns across multiple social media channels (Instagram, Facebook, LinkedIn, Twitter, YouTube etc.)

- Devise creative ideas and content to amplify and cross-promote on social media

- Manage all digital campaigns, from ideation to media planning to optimisation and performance analysis across Brand Marketing, Paid Advertising, Email Marketing, Social Media, SEO, etc.

- Stay ahead of the curve by tracking metrics, analysing data, identifying emergent trends, researching competitive activity & presenting insights

- Work and coordinate with cross functional teams across domains to lead and close all digital marketing initiatives, primarily social media

- Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with an implement, test, and measure mind-set

- Unlock new growth channels and growth hacks in accordance with different growth stages of the company

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Curious, innovative, and confident in your abilities to drive change- Be able to track record of driving adoption of new ideas and concepts, and pioneering new approaches

Our ideal colleague will:

- Be able to track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company

- Be a creative thinker with a passion for developing and delivering big ideas for our customers

- Be an expert in various social media platforms and understand best practices and website analytics

- Have a need for speed - As a young brand we crave results as quickly as possible and prefer to improve iteratively as opposed to placing big, long-term bets

- Have excellent communication and people management skills - You need to consistently generate a buy-in on your initiatives and ensure coordination across teams

Skills & Requirements

- Overall Digital Marketing experience of 4+ years with a BBA/MBA/PGDM in Marketing, an added advantage

- 3+ years experience in growth/performance marketing & optimisation for online growth for a high growth consumer tech startup

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

- A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)

- Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and present complex information clearly and concisely

- Strong analytical skills, including A/B testing, web metrics, and sales metrics

- Curious, innovative, and confident in your abilities to drive change