Texila - Senior Campaign Manager

Job Description:

1. Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

2. Manage the procedure, implementation, tracking and measurement of marketing campaigns.

3. Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.

4. Work within a budget and report any overspend.

5. Write, edit and proofread copy for promotional materials within marketing campaigns.

6. Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.

7. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

8. Maintain regular measurement of the ROI of campaigns.Ensure accuracy of marketing materials and provide formal sign off if necessary.

9. Collect and use data to inform new campaigns and the evaluation of existing campaigns.

10. Take responsibility for the organisation of any trade shows or exhibitions.

11. Administer the website(s).

12. Keep abreast of current trends in marketing.

Roles & Responsibility -

1. Create paid ad campaigns on Search Engine Marketing channels such as Google Adwords - Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads.

2. Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads.

3. Create effective Ad Copy for all SEM and social channels.

4. Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA.

5. Create performance reports of each ad campaign created on different channels and then optimize the spends and performance.

6. Plan and execute various digital campaigns to maximize reach and recall.

7. Email Marketing Manager is responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy.

8. Hands on experience to handle display campaigns and native ads campaigns.

9. Ability to manage and handle large / multiple campaigns.

Desired Skills and Experience:

- 7 - 15 years' of experience in Digital Campaign

- Should have experience in team handling

- Knowledge on Google Paid campaigns