Texila - Manager - Lead Nurturing

Responsibilities:

Lead Nurturing Specialist, marketing professional to be specialized in lead nurturing with a goal of converting sales leads into customers. Lead Nurturing Specialist is responsible for handling all inbound traffic, converting that traffic into new leads and providing regular reporting activities.

1. Analyse and interpret what behaviours and patterns make customers successful and more likely to be retained by the company.

2. Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels

3. Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action