Texila - Head - Marketing

Marketing Head

- Digital Strategy Development: Crafting comprehensive digital marketing strategies that align with overall business goals.

- Data Analysis and Reporting: Utilizing data analytics to inform decisions, measure performance, and communicate ROI.

- SEO & SEM: Deep understanding of search engine optimization and marketing for driving organic and paid online traffic.

- Content Marketing: Strategizing content creation that engages audiences, builds brand presence, and drives leads and sales.

- Social Media Expertise: Leveraging various social media platforms to enhance brand awareness and engage with the customer base.

- Email Marketing: Crafting and executing email campaigns that nurture leads and retain customers.

- Mobile Marketing: Recognizing the importance of mobile platforms in customer engagement and tailoring strategies accordingly.

- Digital Advertising: Planning and overseeing digital advertising efforts, including programmatic, display, and retargeting campaigns.

- User Experience (UX): Ensuring all digital marketing channels provide a positive user experience, with a focus on conversion rate optimization.

- Customer Relationship Management (CRM): Managing customer data and automated marketing systems to maintain and deepen customer relationships.

- Budget Management: Allocating digital marketing budgets for maximum efficiency and ROI.

- Leadership and Team Building: Leading digital marketing teams, fostering teamwork, and developing staff.

- Innovation and Trend Awareness: Keeping up with digital marketing trends and innovations to maintain competitive relevance.

- Technical Skills: Understanding key digital marketing tools and platforms, including CRM software, analytics tools, content management systems, and advertising platforms.

- Vendor and Agency Management: Overseeing relationships with external vendors and agencies to ensure they meet performance standards.

- Cross-functional Collaboration: Working with other departments to create a unified brand message and experience

- Project Management: Applying project management principles to ensure the timely delivery of digital marketing initiatives.