Testbook.com - Marketing Manager - IIM/ISB/FMS/MDI

Marketing Manager

About Us :

- The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 1.36 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.

- Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work.

- The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

Roles & responsibilities :

- Lead marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

- Understand and evaluate campaign metrics and achieve channel (Push Notifications - App & Web, Emails, SMS, WhatsApp) performance objectives.

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Set strategic brand and product communication direction based on customer and business needs & develop the core positioning and messaging for various use cases .

- Drive business growth and product conversions of the category with strong product, competition and consumer intelligence.

- Manage owned-media content, marketing copy and drive creative direction

Requirements :

- MBA/Graduation from Tier 1 colleges

- 1 to 3 years of marketing management experience with Ecommerce / Edtech organizations/B2C Internet Organizations

- Experience with marketing automation platforms like WebEngage, Clevertap, Marketo is preferred

- Must have superior communication skills, both written and verbal.

- Expert knowledge of database management concepts and best practices.

- Highly driven and resourceful candidate (fast-paced start-up experience preferred)

- Excellent data analysis, data interpretation, and first principle problem-solving approach

- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset