Testbook.com - Category Manager - IIM/ISB/MDI/FMS

Testbook is looking for a Category Manager for its learning vertical. As a Category Manager, the candidate will have end-to-end responsibility for consumer demand, experience, and growth of the categories he/she will be assigned to.

Roles and responsibility :

- Responsible for developing, implementing, managing and reporting on plans to improve business metrics by increasing conversion, AOV, and other KPIs

- Drives Business growth, and Market Share of the specific category with strong product, competition, and consumer analytics.

- Ownership of Top Line and Bottom Line of the category for the online business and P&L Management.

- Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.

- Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.

- Implementation of plans for the category in areas of price, promotion & product mix.

- Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course of the plan

- Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.

- Develop sales enablement tools and train sales teams to win in the category.

- Drive, manage and track sales productivity initiatives and online marketing campaigns for the said category.

Requirements :

- MBA/Graduation from Tier 1 colleges

- 1-3 years of Category management experience with Ecommerce / Edtech organizations.

- Very deep business acumen and a strong problem solver.

- Highly driven and resourceful candidate (fast-paced start-up experience preferred)

- Excellent data analysis, data interpretation, and first principle problem-solving approach

- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset